Marketing Management: A Customer-Centric Approach

★★★★★ 4.6 56 reviews

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Management number 201814213 Release Date 2025/10/08 List Price $77.70 Model Number 201814213
Category

Format: Hardback
Length: 360 pages
Publication date: 03 December 2024
Publisher: Sage Publications Ltd

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Weight: 950g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529624250


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4.6 out of 5
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